USEFUL INFORMATION FOR HIRING
EZEQUIEL SCAGNETTI'S SERVICES
THE PHOTOGRAPHER PROPOSES 5 DIFFERENT COPYRIGHT LICENSING PACKAGES
It is a very simple formula: the more rights you request; the higher the licensing fee. It is in your best interest to know how the pictures will be used and to only request the rights you actually need.
1 - Corporate In-House Copyright Package:
+ you or your company is the final user of the images.
+ you or your company may use the images for all internal communication purposes.
+ you or your company may also use the pictures for the company websites, social media sites, newsletters, printed and digital in-house educational or promotional materials like printed or digital presentations, video presentations, annual reports, brochures, trade show banners, etc.
+ The license term is for 7 years.
— This license excludes Media / PR packets
— This license excludes third party advertising. In other words, the images may not be given, transferred or sold to or via a third party.
For example, you or your company may not give the images to a magazine to accompany an article. If a publication needs a picture, your company or the publication must license the image directly from Ezequiel Scagnetti.
Third Party Advertising is defined as any time your company pays for advertising space be it in a newspaper, magazine, internet platform, on TV, a billboard, on the side of a bus or metro car etc. If any of these types of usage are needed, you will need to negotiate a licensing fee on a case by case basis or upgrade your license to one of the broader licensing packages listed below.
2 - Standard Corporate Copyright Package:
This package includes all rights listed in the Corporate In-House Copyright Package (#1), and additionally includes the following:
+ Media / PR packets, meaning that you or your company may freely distribute the images to the media.
— No third party advertising is permitted with this license.
3 - Royalty Free Copyright Package:
This package includes all rights listed in the Standard Corporate Copyright Package (#2) but is not limited to 7 years. The images may be used in perpetuity.
— No third party advertising is permitted with this license.
4 - Full Royalty Free Copyright Package:
This package includes all rights listed in the Royalty Free Copyright Package (#3); and the images can be used for any purpose including advertising in perpetuity.
5 - Full Copyright Buyout:
A full buyout means a total transfer of the copyright, which leaves Ezequiel Scagnetti with no ownership and therefore no right on the images purchased by the client.
In all packages:
Ezequiel Scagnetti or any photographer working under his supervision always keep the “moral” copyright. They may use any of the images they produce for their own promotional purposes, such as but not limited to: digital and printed materials, portfolios, books, websites, mobile apps, etc., except when pictures contain sensitive or proprietary information.